Certificate in Customer Relationship Management
Course Overview
Boost your career as a CRM specialist by mastering organisational, personnel, and HR psychology.
This is an ICHAS course delivered at Griffith College by ICHAS.
This programme aims to equip learners with the foundational knowledge and skills to understand these dynamics for innovation and growth in contemporary organisations. This programme will be of interest to learners working in organisations with a strong customer and innovative focus.
Learners will develop an awareness of CRM as an organisational approach, consumer values and loyalty, alongside fundamental knowledge and skills in CRM strategy development and alignment.
Why study this Certificate in Customer Relationship Management?
The programme will introduce the theories and practices of promoting excellence in Customer Relationship Management within work-related contexts. The programme comprises 20 ECTS and is being offered as a Minor Award. It will supplement existing academic and professional learning among graduates who seek to understand and utilise best practices in Customer Relationship Management.
The overall aims of the Certificate in Customer Relationship Management are to:
- Provide an introductory postgraduate qualification in Customer Relationship Management for graduates who work (or seek to work in) professional Work-Related leadership or management roles where Customer Services is a central element of the environment.
- Provide a programme that supports learners in achieving a comprehensive theoretical discourse and understanding of the key principles of Customer Relationship Management.
- Critically appraise Customer Relationship Management theories, models, etc, as applied to various work contexts.
- Support graduates in developing and applying theoretical knowledge related to customer relationship management to work-related contexts.
- Provide access routes to appropriate higher education for participants based on their current professional needs, individual professional interests, and/or career orientation.
Intake Dates
- Dublin - Full-Time, Part-Time - September 2025
- Limerick - Full-Time, Part-Time - September 2025
- Dublin - Full-Time, Part-Time - January 2026
- Limerick - Full-Time, Part-Time - January 2026
- Dublin - Full-Time, Part-Time - April 2026
- Limerick - Full-Time, Part-Time - April 2026
Course Details
Module Outline
This module aims to support learners in acquiring the knowledge necessary to understand, explain, research, and influence consumer experience and behaviour. Over the course of the module, learners will focus on the theoretical basis for consumer experience and behaviour.
This module aims to support learners to appreciate the value and values of consumers and to learn approaches to caring for customers within work-related contexts. The module will focus on the theoretical basis for consumer and customer support over the course of the module.
Timetables
Timetable
The timetable has been structured to optimise the utilisation of hybrid learning. Thus, it allows the learner to access classes in person or online for a better work/life/study balance.
This course can be taken over 1 Semester on a full-time basis or 2 Semesters on a part-time basis.
How to Apply
Entry Requirements & Selection Criteria
- Graduates of a relevant Level 8 programme at a minimum of a 2.2 standard) who wish to engage in further study in this field, relevant programmes may include but are not limited to designed graduates of psychology and business-related programmes, graduates of Humanities and Human Science such as health sciences, nursing, social care, social work and programmes in cognate areas who wish to expand their knowledge.
- Those who have completed other relevant education programmes or have relevant professional experience, etc., where Recognised Prior Learning (RPL) and Acquired Prior Learning (APL) can be applied, may apply for admission to the programme by submitting programme content, qualification and assignments equivalent to an appropriate Second Class Honours (2:2) award at Level 8.
- The minimum English language proficiency requirement for this programme is B2+ in the Common European Framework of Reference for Languages, which is equivalent to an IELTS score of 6.5.
- All applicants are required to be over 23 years of age.
- All applicants will be required to attend an interview to ascertain their suitability for the Programme.
Fees
Please note that not all study modes may be offered at all times; for confirmation, refer to the Intake dates on the Overview tab.
Tuition Fees
Study Mode: Part-Time / Blended
Dublin Main Campus
EUR 1,750.00
Study Mode: Full-Time / Blended
Dublin Main Campus
EUR 1,750.00
Flexible Payment Options
Students wishing to avail of an instalment plan should contact professionalacademy@griffith.ie
Sponsorship
Is your company paying for your course?
They will need to complete a Griffith College Sponsorship Form and send this to professionalacademy@griffith.ie
Progression
Progression:
Students can progress to a wide range of courses with the college and may receive exemptions based on the modules covered in this course.
• MA in Work Related Psychology
• MA in Work Related Behaviour with Customer relationship management
• MA in Work Related Behaviour with Entrepreneurship
• MA in Work Related Behaviour with Leadership and Management
• MA in Work Related Behaviour with Mentoring and Coaching
