Master of Science in Global Brand Management
Course Overview
Become a leading innovator in the exciting world of Global Brand Management
The Master of Science in Global Brand Management is accredited by Quality and Qualifications Ireland (QQI), the state agency responsible for promoting the quality, integrity and reputation of Ireland’s further and higher education system. The programme is delivered on a full-time basis by academics and industry experts in the fields of Global Brand Management, Global Marketing and Marketing Communications. The Master of Science in Global Brand Management will equip learners with the necessary skills and competencies needed to thrive in the exciting world of Global Brand Management.
Why Study Global Brand Management at Griffith?
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Exciting core modules that reflect Digital and Sustainable Transformation of businesses and its significant impact in the area of global brand management. Skill acquisition, development and awareness in these domains are now seen as fundamental to a successful career in global brand management. Feedback from employers ranging from SMEs to multi-nationals have emphasised the importance of digital and sustainability as key future work competencies for graduates to possess.
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Elective modules that reflect key external developments in the world of business and management and requisite skills that employers are seeking. These modules are Digital Transformation, Leadership in Organisations, Financial Management, and International Human Resource Strategies.
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New capstone stage 2 module: Dissertation by Practice Industry Project (30 ECTS): The dissertation by practice industry project involves an in-depth exploration of a specialised area or issue central to business. Drawing on substantial relevant research, literature, concepts and techniques, learners will seek to combine management theory and practice to address real-world workplace research questions. These supervised research projects will be performed on behalf of and in conjunction with industry. Industry may opt to have learners complete the dissertation externally or on an employed basis, where the learner carries out the project in the workplace itself.
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All modules have been designed using input from a range of highly respected national and international employers and academics, many of whom are renowned experts in their fields.
Course Details:
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Vastly experienced teaching faculty of academics and industry experts from the area of global brand management and marketing.
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Extensive range of contemporary specialist global brand management modules.
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Opportunities to work on real-life industry research projects both in class and as part of our GBS Research Hub.
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Small class sizes, opportunity to build strong relationships with fellow peers.
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Choice of an elective module from the important areas of Digital Transformation, Human Resources Management and Leadership.
Intake Dates
- Dublin - Full-Time - February 2025
- Dublin - Full-Time - September 2025
Course Details
Semester 1
This module provides an in-depth and critical understanding of the theories, concepts and frameworks in areas such as culture, market selection, market entry, product development and marketing communications.
The module builds learners’ advanced understanding of the strategic role played by brand analytics in shaping and optimising global brand management strategies.
This module examines the implications of managing brands in an international context. A key focus of the module is understanding cultural differences and using that understanding to create marketing methods and strategies that work effectively on a global basis by understanding the local elements of culture.
This module is designed to build learners’ understanding of the dominant marketing methods and mindsets currently in evidence among marketing professionals.
The objectives of this module are to build critical awareness on consumer psychology and consumer behaviour. To develop learners’ ability to manage a brand through global challenges and to apply the psychology of consumer behaviour in the area of marketing and global brand management.
Semester 2
The module provides insight into the role of a marketing practitioner working in sustainability and critically evaluate the changing relationship of sustainability to marketing.
The purpose of this module is to examine important underpinning concepts, theories and strategies of Strategic Brand Management while providing opportunities for learners to develop both their business acumen and their creative talents.
This module explores storytelling techniques in-depth and aims to inspire and educate learners about the power of storytelling in its many guises in the creative and especially the business world, with specific implications for branding and marketing.
Learners will gain knowledge and insight into the nature, purpose, and significance of business, commercial and academic research.
This module develops a practical understanding of the role and goals of financial management, financial accounting, and management accounting, as well as how to apply them to business situations.
The module provides learners with a deep understanding of the conceptual foundations, strategic implications, and practical applications of digital transformation in the context of modern business management.
*This is an elective Module
The main purpose of this module is to provide a framework for learners to understand the significant role played by leadership in shaping organisational culture, in communication across the organisation, and in responding to and driving organisational change.
*This is an elective Module
This module concerns the international nature and scope of contemporary human resource management and the strategic application of human resources activities and international techniques.
*This is an elective Module
The dissertation module gives learners the chance to delve deeply into a specific area or issue at the core of international business management.
Learners will seek to combine management theory and practice to address real-world workplace research questions.
Timetables
Timetables will be provided closer to the programme start date.
How to Apply
Entry Requirements
The minimum requirement for this programme is the achievement of 2.2 award on a Level 8 degree programme, in business, marketing, a related discipline, or equivalent.
Applicants who do not hold a H2.2 level 8 award, but who do have a number of years of cognate work experience and a demonstrated ability and commitment to pursue postgraduate studies, may apply for entry to the programme via the Accredited Prior Experiential Learning (APEL) application process of the College.
How to Apply
Applicants can apply directly on our website.
Fees
For purposes of fee calculation, residence is counted from time of application.
Please note that not all study modes may be offered at all times; for confirmation, refer to the Intake dates on the Overview tab.
Tuition Fees
Study Mode: Full-Time
Dublin
EUR 10,200.00
Please refer to the Irish/EU Living Abroad Fees section.
An Academic Administration Fee of €250 is payable each September at the start of term. For students starting in the January/February term, €125 is payable in February, and then €250 will be payable each September from then onwards.
A 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted. The fees above relate to Year 1 fees only.
Flexible payment options
Students wishing to pay their fees monthly may avail of our direct debit scheme. Please view our Fees information page for more information and assistance.
Sponsorship
Is your company paying for your course?
They will need to complete a Griffith College Sponsorship Form and send this to the Student Fees Office:
- Post: Student Fees, Griffith College Dublin, South Circular Road, Dublin 8
- Email: [email protected]
2% Learner Protection Charge
All QQI accredited programmes of education and training of 3 months or longer duration are covered by arrangements under section 65 (4) of the Qualifications and Quality Assurance (Education and Training) Act 2012 whereby, in the event of the provider ceasing to provide the programme for any reason, enrolled learners may transfer to a similar programme at another provider, or, in the event that this is not practicable, the fees most recently paid will be refunded.
QQI Award Fee
Please note that a QQI Award Fee applies in the final year of all QQI courses. To find the relevant fee for your course level, please see the Fees page.
Progression
Career Progression
Graduates in this MSc in Global Brand Management will find exciting career opportunities in any of the following areas/roles: Marketing Management; Advertising and Design; Digital Marketing Manager; Digital Consultant; Web/Online Manager; Digital/Social Media Specialist; Market Research and Public Relations.
Academic Progression
Graduates can also progress to further academic studies at level 9 and 10, including PhD and doctoral levels.
