Postgraduate Diploma in International Business Management - Global Brand Management

The module provides the learner with a well-rounded financial understanding of the role and goals of financial accounting, management accounting and financial management. The module also aims to provide learners with the analytical tools necessary for determining the financial implications of business activities and decisions in an entrepreneurial context. 

This module introduces and develops the concepts, perspectives, and tools associated with the discipline of strategy formulation and development within the complexities of undertaking business in different industrial and market contexts, countries and cultures. As well as providing the learner with a core body of knowledge of strategy, the module aims to go beyond the prescriptive “toolbox” approach to strategy making and develop and instil in the learner an appreciation of the complexities, subtleties and behavioural factors that fundamentally shape what businesses do and why.

Research Methods introduces the learner to the purpose and role of research in business and the different qualitative and quantitative traditions and approaches practised in research. These research abilities are central to improving business decision making through solid research and data collection. The majority of learners on the PGDip will progress to MSc or MBA programmes and this module ensures they are well prepared for the dissertation by the development and production of a solid, well-informed research proposal that provides them with a sound basis for carrying out independent research under supervision. 

This module is concerned with the nature and scope of human resource management and the strategic application of human resources activities and techniques. It examines Strategic Human Resource Management (SHRM) from a management science perspective, enabling learners to know and improve how they contribute to the strategic process of management of human resources. It aims to provide knowledge to understand the external environments and internal capabilities, resources and processes that underpin SHRM. 

This module provides learners with a solid underpinning of the theories, frameworks, and models of international marketing combined with a strong sense of global awareness and cultural sensitivity essential for today’s business world. It gives them the skills to discriminate between markets and enable them to select those that present the greatest opportunities. It also provides learners with the knowhow for developing appropriate marketing plans and programmes and to determine whether a global, local or global approach to marketing is best. 

This module examines the role played by leadership and management in organisations (commercial, public and voluntary) and in determining organisational culture. There are contested and competing views (both in theory and in practice) about management and leadership: what they are and about how leadership affects management. The main purpose of the module is to encourage learners to critically examine leadership and management models. Learners gain knowledge and understanding of new models, which allows consideration in how they might modify their own current or future leadership and management behaviours. It recognises the importance of continuous development in leadership and management roles. 

This module introduces learners to basic story analysis, informs the learners of the power of oral storytelling as well as the implication for marketing. It introduces learners to the exciting and complicated storytelling universe created by the intersection of Web 2.0/3.0 with burgeoning mobile-content delivery technologies and social media environments, including those defined by Very Small Screen (VSS) products. Learners develop the skill set needed to engage audiences across multiple platforms to tell brand stories. Transmedia Storytelling pushes the core skills acquired in those classes into the exciting near future of interlocking communication technologies and overlapping media audiences.

This module examines the implications of managing brands in an international context. Learners will understand cultural difference and use that to create marketing methods and strategies that work effectively on a global basis by understanding the local elements of culture. To understand and influence consumers’ wants and needs, locally or globally, it is imperative to have an understanding of the culture of the target market. The module will demonstrate the biggest challenge for global leaders is managing the tension between the need to think globally while also thinking locally. By understanding local culture in greater depth, and how culture creates meaning, effective global marketing strategies can be employed. 

This module builds learners’ understanding of the four dominant Marketing methods and mind-sets currently in evidence among marketing professionals. Learners develop an understanding of the methodologies used during the eras of Product, Consumer, Brand and Concept Marketing. The learner will understand the different mind-sets that are brought to the marketing challenge. They will understand how those mind-sets translate into practical methodology and get a sense of the strengths and weaknesses of each approach.

The module enables learners to acquire or improve their knowledge on how to plan and implement effective strategic digital campaigns at management level with accountable results. Centred on digital marketing and measurement practices, combined with digital business infrastructure and evolving trends, it explores how digital marketing fits in with the overall business strategy at a practical level. Learners will be equipped to exploit on-line specific and integrated approaches, to drive commercial results. Learners are introduced to real-world, up-to-the-minute knowledge, the challenges and opportunities presented by the digital world in a business environment using real company projects for authentic assessment. 

Study Mode: Full-Time

Dublin: EUR 8,000.00

Study Mode: Part-Time

Dublin: EUR 8,000.00