Professional Diploma in Digital Marketing & Strategy
Course Overview
Learn the fundamentals of digital marketing, social media and digital strategy with this exciting course
This part time Digital Marketing and Strategy course teaches students how to develop digital campaigns, through both web and mobile channels, using the most effective digital media and communications platforms.
This course is validated by Griffith College. This course focuses on the development of professional skills and does not sit on the national framework.
Why Study Digital Marketing and Strategy at Griffith College
This course is aimed at those looking to build an effective online presence, and will be of interest particularly to anyone who owns a business or manages a corporate website. It will also be of interest to those who are involved in online and offline advertising, marketing, digital production or public relations, who specifically need to gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.
The course will provide a comprehensive overview of the technologies and principles around creating compelling and clear web properties and how to manage traffic and sales conversions for these. It will also demonstrate to users how best to create digital content and share it across a wide variety of channels to ensure that all your targeted content makes its way to your intended audience on whatever channel that they choose.
- You will gain a greater understanding of the proliferation of tools, channels and platforms that users now expect businesses to be present on and be willing to engage on.
- You will learn how to effectively monitor, track and measure the effectiveness of digital campaigns.
- You will develop your own digital content, through both web and mobile channels, using the most effective digital media and communications platforms.
- You will learn how to analyse sales funnels and gain an understanding of the key metrics
Intake Dates
- Cork - Part-Time - February 2025
- Dublin - Part-Time - October 2025
- Dublin - Online - October 2025
Course Details
Course Content
Digital Strategy and Planning
- Key Components of a Digital Strategy
- Creating a Digital Marketing Plan
Online Marketing
- Search Engine Optimisation
- Website Optimisation
- Google AdWords
- Key Word Management
- Search Engine Analytics
- Writing for the web
- Display, Remarketing and Video Advertising
- Optimising User Experience Online
- Google Ads Certification
- Leveraging AI tools
Measuring Digital Campaigns and Engagement
- Walk through of Google Analytics
- Key Measurement Metrics
- Online Traffic
- Leads/Conversions
- Search Engine Optimisation Critical Measurements
- Brand Metrics
Social Media
- Understanding social media
- Social Media Strategy
- Key Platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, TikTok)
- Listening and Managing Brands Online
Analysing Sales Funnel and Understanding Key Metrics
- Measuring the effectiveness of your website in producing revenue for your business
- Matching channels costs versus revenue potentials on Digital Marketing Channels
Timetables
Dublin Main Campus (South Circular Road)
This part-time evening course will run one evening per week from 6.30pm - 9.30pm over 14 weeks, course dates outlined below.
Online Delivery - Classes will be delivered live online using Zoom and will commence on Tuesday, 14th October 2025.
Year 2025
- Oct: 14, 21, 28
- Nov: 04, 11, 18, 25
- Dec: 02, 09, 16
- Jan: 06, 13, 20, 27
On-Campus Delivery - Classes will commence on Wednesday, 8th October 2025.
Year 2025
- Oct: 08, 15, 22, 29
- Nov: 05, 12, 19, 26
- Dec: 03, 10, 17
- Jan: 07, 14, 21
Please contact professionalacademy@griffith.ie for further information.
Griffith College Cork
This course is scheduled to commence on Thursday, 27th February 2025.
Classes will be delivered on campus at Griffith College, Wellington Road, Cork.
This part-time evening course will run one evening per week (Thursday) from 6.30pm - 9.45pm over 14 weeks, course dates outlined below.
Year 2025
- Feb: 27
- Mar: 06, 13, 20, 27
- Apr: 03, 10, 17, 24
- May: 01, 08, 15, 22, 29
Contact admissions.gcc@griffith.ie for further information.
How to Apply
Entry Requirements
Mature Students
If you are 23 years or over from the 1st January of this year, you can apply for this course directly using the College’s online application form.
Under 23 Years
5 O6/H7 grades in the Irish leaving certificate or equivalent award
Or
FETAC Level 5 Full Award
All applicants must be a user of Microsoft Office.
It is recommended that applicants have a good understanding of both written and spoken English.
How to Apply
Directly to Griffith College Professional Academy
Fees
Please note that not all study modes may be offered at all times; for confirmation, refer to the Intake dates on the Overview tab.
General Fees
Study Mode: Part-Time
Fee: EUR 1490.00
Study Mode: Part-Time
Fee: EUR 1,150
Flexible Payment Options
Students wishing to avail of an instalment plan should contact professionalacademy@griffith.ie
Sponsorship
Is your company paying for your course?
They will need to complete a Griffith College Sponsorship Form and send this to professionalacademy@griffith.ie
Progression
What further study can I do?
Graduates from this course may develop their skills further by completing the Professional Certificate in Web Design & Development or the Professional Certificate in Digital Design with Adobe at Griffith College.
