Our people - Michael Bosonnet

Michael is an experienced strategist with a background in market research and strategic planning. He currently lectures with the Graduate Business School in Digital Business and Business Intelligence technology. His passion for robust, objective insight has led him to develop a new methodology that addresses a gap in the market currently. This method is called RADAR - the opportunity to merge research and actual human behaviour using data analytics. Michael has spoken in Google and Hubspot about data analytics and cybersecurity. 

He has worked with Enterprise Ireland clients and FMCG clients in broadband supply, entertainment, utilities, food and beverage and cars. Michael has experience working with many different clients in an insight capacity, from commercial clients such as Sky, Volkswagen Group and charities such as The Terrence Higgins Trust. He currently works with a selection of clients in Ireland, the UK and the US who are passionate about growth and their vision to make a difference.